Coach Firas

Why You Lose Motivation After Achieving a Goal — and How to Keep Going

Why you lose motivation after achieving a goal

After achieving a big goal, most people expect to feel fulfilled… yet many end up experiencing a surprising drop in motivation. This is called the Arrival Fallacy — the belief that reaching a goal will deliver lasting happiness. In reality, your brain loses the dopamine-driven “chase,” leaving you feeling empty or unsure of what comes next.
This post explains why the motivation crash happens and how you can stay driven by building systems, shifting your identity, celebrating properly, and creating a “Chapter 2” goal. If you’ve ever felt lost after achieving something meaningful, this article will help you regain direction and keep going with clarity and purpose.